Who We Are

SHINING is a top-tier talent agency based in Los Angeles. Our founding team brings extensive experience from prominent internet companies in the United States and is dedicated to building top-tier e-commerce and entertainment creators on TikTok. We provide comprehensive influencer operation services, including talent scouting, training, growth support, and commercialization. We also offer professional e-commerce and content marketing support to brand clients.

Commision and Goals

We deliver premium, original content to meet diverse objectives, fostering global connections and spreading joy. We understand that influencer marketing can be daunting, especially for traditional brick and mortar businesses. That’s where SHINING steps in. We leverage exceptional micro-influencers who are eager to collaborate with your business, unlocking the potential of talent to engage and share their valuable experiences. Let us guide you through the realm of social media with our distinctive marketing model: “engagement marketing.” Join us on this exhilarating journey as we forge meaningful connections and achieve exceptional results together.

Our Services

We take immense pride in our meticulous casting process. Our tailor-made casting page highlights your brand to our exclusive Genie network while setting clear expectations. We handpick highly qualified influencers to maximize your campaign's potential.
1
Exclusive Casting Experience
Thoughtfully Curated Selection Process
We foster a sense of community and work closely with our talented individuals, providing personalized training and guidance. Our commitment extends to the success of our clients and creators.
Coaching Clinics
Personalized Training and Guidance
Once our Genie list is finalized, we take complete responsibility for platform management. This includes streamlined onboarding, thorough training, ongoing coaching, and meticulous accounting, freeing you to focus on your business.
3
Host Management Excellence
Comprehensive End-to-End Support
As a token of appreciation, we offer captivating bonus campaigns, including contests and rewards to inspire results. Exciting perks such as cash bonuses, exclusive trips, and unique gifts add excitement to our collaborative efforts.
Bonus Campaigns
Exclusive Events and Special Initiatives

Our Executive Team

Mango Du

Founder

Mango graduated with a bachelor’s degree in Literature of Theater Film and Television. She has worked as a senior executive in many world-renowned Internet companies such as Youku, Cheetah Mobile, and ByteDance for many years, and has more than 15 years of content creator incubation and operation experience. Since 2016, Mango served as Vice President of LiveMe, responsible for the global operations and strategic planning of an emerging global live streaming social media platform incubated by Cheetah Mobile. LiveMe began as the largest and highest-grossing live streaming platform in North America, backed by Bytedance and Tencent and was awarded Fast Company’s “Most Innovative Companies” in 2018. Mango’s tenure at LiveMe included building a complete operating system including user growth, creator operation, agency incubation, event operation, SVIP user operation, and more, whilst developing core markets such as North America, LATAM, APAC, and EMEA from 0 to 1. Mango joined ByteDance’s headquarters team as the Regional Operation Leader of TikTok LIVE in 2021. During her tenure at TikTok, Mango implemented a refined operation strategy, and through a large number of data analyses and operation practices, she successfully created many successful showcases of top live agencies and creators around the world. With the mission of empowering top content creators in the world, Mango embarked on a journey of independent entrepreneurship in 2023. She created SHINING, an innovative talent agency fostering creator incubation, and providing creators with comprehensive, one-stop commercialization services for entertainment and e-commerce.

Blake Kuhre

Co-Founder

Blake has a well-versed background in both legacy media and tech, both in front of (and behind) the camera and mic. Blake’s career began with a Bachelor of Journalism from the prestigious University of Missouri-Columbia and has served at many world-renowned media and internet companies. Blake’s longest tenure was at The Walt Disney Company for a decade, serving as Executive Producer and Morning Show Host for Radio Disney/Disney Channels Worldwide, incubating and launching the most successful talent and franchises such as High School Musical 1-3 (Vaneesa Hudges, Zach Effron), Wizards of Waverly Place (Selena Gomez), Hannah Montana (Miley Cyrus), Camp Rock 1-2 (Jonas Brothers, Demi Lovato), and Shake It Up (Zendaya Coleman, Bella Thorne). Non-Disney artists of significance also incubated and launched during Blake’s Disney tenure include: Justin Bieber, Ed Sheeran, Taylor Swift, Ariana Grande, Fifth Harmony (Olivia Rodrigo), and One Direction (Harry Styles, Zayn Malik). After The House of Mouse, Blake’s career evolved into embracing the livestreaming revolution, helping launch the format on Citizen, Hulu, and some of the highest-grossing apps today. Most recently Blake served as Senior Vice President of Corporate Development at Parship Meet Group, one of the largest multinational dating conglomerates in the world that includes MeetMe, eHarmony, Tagged, and more. Blake also worked closely with senior executives at Match Group, bringing live streaming to the world’s leading dating app portfolio and home of Tinder. Blake’s superior communication and presentation skills combined with a passion for live entertainment (both online & offline) included significant tentpole events for guests at Coachella, Ultra Music Festival, SXSW, and red carpet movie premieres reaching thousands of attendees. Blake also has extensive experience with local content creation ecology in the United States and internationally in EMEA, LATAM, and APAC. Blake’s professional experience and industry resources enables SHINING to create today’s top-tier celebrities, ushering in the “Second Golden Age” of Hollywood.